“Jakobine Jakob” is an upcycling label, run and founded by Ulla Heinz alias Beverly Berlin. The name is inspired by her grandmother and grandfather. “It just sounded good.”

Ulla has no traditional fashion or tailoring training behind her, but has had a varied professional career and has always had a passion for fashion and accessories.

As a teenager, she taught herself to sew because she could never find the clothes she wanted (a child of the 1980s). Bags always had to be different, eye-catching, original. The schoolbag from kindergarten was converted into a handbag, and the first backpack was a huge fake fur animal.

Then the serious side of life came and my career took a different direction.

In 2017, she remembered her creative roots and wanted to create something with her own hands, preferably sustainable! She had always been fascinated by packing blankets, this grey and colourful fabric, so she took the idea and implemented it. And that's how Jakobine Jakob was born.

Ulla Heinz Founder of Jakobine Jakob